Discovering Customer Needs Through Human-Centered Design

Shiv Singh, SVP of Global Brand & Marketing Transformation at Visa, collaborated with Wasabi Ventures Academy alum Adam Attas' team in Northwestern University's MMM Program to explore how to help banks and merchants better interact with their customers. Learn how the students combined design thinking and business expertise to gain a different perspective on the business challenges Visa's customers face in this article in Northwestern Engineering:

posted July 30, 2018